Portfolio

Research

Publications in marketing technology and agricultural innovation.

Publication March 05, 2025

Cultivating Connections: Leveraging Digital Innovation to Engage Gen Z in Agricultural Marketing

Mohammad Nizam Uddin Imran & Jannatul Ferdous

SSRN 5171775

  • Analyzed the intersection of social media, gamification, and sustainable marketing strategies to enhance brand engagement with Gen Z demographics.
View on SSRN
Publication Research Paper

Smart Farming: Advancing Agricultural Efficiency through Technology

Mohammad Nizam Uddin Imran

  • Investigated the integration of AI, cloud computing, and IoT sensors to optimize water consumption and weather prediction in resource-limited agricultural contexts like Bangladesh.