01

Cultivating Connections: Leveraging Digital Innovation to Engage Gen Z in Agricultural Marketing

Mohammad Nizam Uddin Imran & Jannatul Ferdous

Published March 05, 2025 SSRN: 5171775
  • Analyzed the intersection of social media, gamification, and sustainable marketing strategies to enhance brand engagement with Gen Z demographics.
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02

Smart Farming: Advancing Agricultural Efficiency through Technology

Mohammad Nizam Uddin Imran

Published Research Paper
  • Investigated the integration of AI, cloud computing, and IoT sensors to optimize water consumption and weather prediction in resource-limited agricultural contexts like Bangladesh.